Terms of Service

SENTIREV is a platform for service businesses and general businesses alike. It connects customers with businesses for bookings, and gives businesses tools to run, sell and grow — an online diary, AI-powered features (website, email, reviews, market intelligence and shop management), a website builder, an online shop to sell products, and optional paid placement to reach more customers. By creating an account, making a booking, or buying from a business's shop, you agree to these terms. If you use SENTIREV on behalf of a business, you agree on its behalf.

When a customer books through SENTIREV, the contract for the service (the haircut, treatment, appointment) is between the customer and the business — not with us. Businesses set their own services, prices, deposit policies and cancellation rules. SENTIREV charges businesses no commission on bookings.

Several services in one visit. Where you book more than one service together, they are treated as a single visit: any deposit or payment covers the visit as a whole, cancelling the visit cancels every part of it, and you get one receipt at the end. A business can remove one service from a visit; if that service was the one carrying the payment, the payment moves to what is left rather than disappearing.

Classes and group sessions. Some services have a set number of places per session. Places are first come, first served, and the number shown when you book is the number left at that moment.

Waiting lists. If a business runs a waiting list, we tell you when a slot frees up. Some businesses offer a freed slot to one person at a time: if it is offered to you it is held for you for two hours, and if you do not take it in that time it passes to the next person on the list.

Independent workers inside a business. Where a business hosts self-employed people, a booking with one of them follows that person's own cancellation window and deposit rule rather than the business's, and those are shown to you before you book. Any commission a business and an independent worker agree between themselves is a matter between them: SENTIREV reports the figures they ask us to and never moves that money.

Consent and patch-test records. A business can mark a service as needing a consent form, patch test or similar record, and record when you gave one. Those records are the business's, kept at its instruction; we show a reminder when one is missing or out of date, but we never decide whether a treatment goes ahead — that is the business's professional judgement.

Staff changes. Businesses can approve time off and let colleagues cover each other's appointments. Where a booking changes hands you are told; the appointment itself, its price and its rules do not change.

Keep your login details secure; you are responsible for activity on your account. You must provide accurate information and be at least 16. We may suspend accounts that breach these terms, abuse the platform, or create security risks.

AI feature bundles are billed monthly through Stripe — most bundles per branch, Website AI as one flat price for the whole business (and it includes the online shop). You can cancel any time from your dashboard; access continues to the end of the paid period. Prices may change with at least 30 days' notice. Multi-bundle discounts apply automatically.

Where a business enables deposits, the deposit is charged through Stripe and paid to the business's own connected Stripe account. The business is the merchant of record for deposits; refunds of deposits are governed by the business's own policy and applicable consumer law.

Products bought for an appointment. A business (or an independent worker you are booked with) can let you add products to your booking, to be handed over at the visit. Those goods are sold by whoever you are booked with, on the same terms as the rest of their shop. Depending on how the business is set up, you pay for them with your deposit or upfront payment, when you settle the bill after the visit, or in person. Adding them holds that stock for you.

If the booking is cancelled, goods you never received are always refunded, even where the business's policy lets it keep the deposit for a late cancellation, and the stock goes back on sale. Once the goods on a booking have been paid for they can no longer be changed online, because that is a payment already taken: ask the business, and SENTIREV support will refund them.

Businesses on the Website AI plan can sell products from their own SENTIREV-built website. When a customer buys, the sale is a contract between the customer and the business — the business is the seller and merchant of record, not SENTIREV — and payment is taken through the business's own connected Stripe account.

SENTIREV may charge the business a platform fee on shop sales — a percentage of each product sale, deducted from the business's payout through Stripe (the customer pays the listed price; the fee comes out of the seller's takings). Any such fee, and any business-specific rate, is shown to the business in its dashboard before it applies, and it applies only to orders placed after it takes effect — orders already placed keep the rate in force when they were placed. Bookings remain free of commission.

The business is responsible for its products: that they are lawful to sell, described accurately, priced correctly (including any VAT), kept in stock, and delivered or made ready for collection as stated. The business handles its own returns, refunds and customer service for orders. For online sales to consumers, statutory rights apply — including, for most goods, the right to cancel within 14 days under the Consumer Contracts Regulations 2013 — and the business remains responsible for honouring them.

Shops and products are subject to review. Before a shop goes live to customers we may review it, and we may decline, pause or remove a shop, or any individual product, that breaks these terms or the law, or that we reasonably believe is unsafe or misleading. Review is not an endorsement and does not make us the seller.

Where a business allows an independent team member to sell their own products through it, that individual is the seller and merchant of record for those products, is paid into their own connected Stripe account, and is responsible for them — their sales are separate from the business's own.

You can check out as a guest; buying from a shop does not create a SENTIREV account. Every order has a reference, and a guest can see that order at any time with its reference and the email address used to buy — we ask for both, so a reference alone is never enough. We provide the shop tools and are not a party to the sale.

Collection orders. An order for collection carries a short handover code, shown to you on your order and in your confirmation email. The business hands the goods over against that code, so keep it to yourself until you are at the counter. A business owner can record a handover without the code where something has gone wrong; we log it when they do.

Product reviews. Only someone who actually bought a product can review it, once per item per order, and reviews on a refunded order are not accepted. The seller can reply publicly. A seller can report a review to us and it is hidden while we look at it; we remove reviews that break these terms, and we do not remove one simply because the seller dislikes it.

Stock and reminder emails. If something is out of stock you can ask to be told when it returns: we send one email and then delete the request. If a business has turned reminders on and you gave your email address before paying, we may send one reminder about an unfinished order, an hour later, and nothing after that.

Bundles and discount codes. A seller can sell several products together as one item, in which case availability follows the parts. Discount codes are set by the seller and can be limited by spend, expiry date or number of uses; an independent worker's own codes apply only to that worker's products.

AI assistants (website chat, email), risk estimates, analytics and similar features are provided to help, not to replace judgement. AI output can be inaccurate. Businesses must review AI-handled communications and remain responsible for what is communicated to their customers. Do not rely on AI output for legal, medical or financial decisions.

It always says it is automated. Our assistants identify themselves as automated and never claim to be a person. Where a business has AI answer customers on its behalf, that is made clear in the reply.

You decide what it may do by itself. A business sets what its AI may send or change on its own and what must be approved first. Anything the AI does by itself is recorded with what it changed, and the business can undo it — unless a person has changed the same thing since, in which case we leave it alone and say so.

Fair use. AI features have monthly allowances for each bundle, shown in the dashboard. Heavy use can be slowed or paused once an allowance is reached; we will not charge you more without telling you first. Where our AI providers are unavailable, features that need them stop rather than guess.

What you give it. Documents, price lists and notes a business uploads for its AI are used to answer for that business only. Do not upload anything you have no right to share.

Our shop-management AI (Commerce AI) can research products, draft listings, and suggest — or, within limits you set, automatically apply — prices and promotions for your shop. You choose how much it does, from suggestions only to acting on its own within your guardrails. It never moves money, changes your payout details, or changes your stock levels on its own, and any product it creates still goes through the same review as one you list yourself. You remain responsible for your listings, prices, stock and the products you sell.

A business can pay a flat monthly fee for promoted placement — a clearly-labelled sponsored card shown to customers browsing its sector and area. Promoted cards are always marked as promoted so customers can tell paid placement from ordinary results. Promotion affects only where a business appears when customers browse; it never changes booking availability, prices, a business's ordinary (unpaid) search results, or the fact that bookings carry no commission.

We set the promotion fee and may offer a business a different rate; the fee is shown before you subscribe, and you can cancel at any time from your dashboard. A business can only be promoted in a sector and area it genuinely serves, and we may decline, pause or remove promotion that would be misleading or that breaks these terms. Promotion is billed through Stripe like other subscriptions.

No unlawful, fraudulent or abusive use; no attempting to breach security or scrape other users' data; no false bookings or fake reviews; no listing or selling illegal, regulated, counterfeit or otherwise prohibited goods, or anything you have no right to sell; no uploading content you have no right to share. We may remove content or restrict accounts that break this.

We provide the platform with reasonable skill and care, but to the fullest extent permitted by law we are not liable for: the services or products businesses provide, losses from missed or mistaken bookings or orders, AI inaccuracies, or events outside our reasonable control. Nothing in these terms limits liability that cannot be limited by law (e.g. for fraud). Our total liability to a business in any 12-month period is capped at the subscription fees it paid us in that period; to a customer, at £100.

You can close your account at any time. We may end or suspend access for breach of these terms with notice where practicable. Sections that should survive (liability, disputes) survive termination.

These terms are governed by the law of England and Wales, and disputes go to its courts. If a clause is found unenforceable, the rest stands. We may update these terms; material changes will be notified by email or in-app with at least 14 days' notice. Questions: support@sentirev.com.